Angelika Dimoka, Paul Pavlou and Vinod Venkatraman received a $350,000 grant from the Advertising Research Foundation (ARF) to investigate the marketing success of TV advertising. The Center for Neural Decision Making (CNDM) will establish a model to predict the success of TV advertising by evaluating multiple TV ads with multiple neurophysiological tools. Participating firms include major companies in the technology, financial, pharmaceutical, and consumer goods industries.
The Fox School of Business at Temple University is pleased to announce the Interdisciplinary Symposium on Decision Neuroscience, September 24-26, 2010. The symposium brings together researchers from multiple disciplines including neuroscience, marketing, information systems, psychology, consumer behavior, and economics, to share research findings and to discuss how neuroscience can inform decision making.
The symposium is hosted by the new Center for Neural Decision Making which examines the neurobiological bases of human behavior, preference formation and decision making. Led by Dr. Angelika Dimoka, the center employs functional magnetic resonance imaging (fMRI) in combination with traditional behavioral measures to develop models for human decision-making such as online consumer behavior and system use. For more information, please visit the symposium site at: http://www.fox.temple.edu/conferences/decisionneuroscience/index.html
Angelika Dimoka, Assistant Professor of Marketing and Management Information Systems organized a retreat on NeuroIS – the use of neuroimaging tools and theories to better understand the development and use of information and communication technologies in organizations and society. Recently, there has been an explosion in the use of brain imaging tools to study social sciences. Scientists in economics, psychology, and marketing, have teamed up with neuroscientists to examine a variety of phenomena and have made notable advances in understanding decision making and human behavior.