Angelika Dimoka, Assistant Professor of Marketing and Management Information Systems organized a retreat on NeuroIS – the use of neuroimaging tools and theories to better understand the development and use of information and communication technologies in organizations and society. Recently, there has been an explosion in the use of brain imaging tools to study social sciences. Scientists in economics, psychology, and marketing, have teamed up with neuroscientists to examine a variety of phenomena and have made notable advances in understanding decision making and human behavior.
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