MIS4596 CAPSTONE COURSE

Effective Elevator Pitches

elevator photo

 The 30-Second Business Plan

Cliff Ennico says your elevator pitch should do three things, while not making three big mistakes. He says in your pitch you should introduce yourself, talk about the most important feature of your business plan, and get the person excited and wanting to hear more from you. These are very similar to the things we talked about in class. He says that you should not describe the “skills rather than the purpose”. Many of the people who went over time in their elevator pitches got too into the details of their application. The next thing he said people do is not tell an interesting story. If people are not interested in what you have to say they will tune you out. We talked in class about opening up with the problem and following with how your application fixes that problem. The last thing Ennico says people do is not rehearsing or being unprepared. While we all know what our applications do fitting that information into 30 seconds is difficult without preparing first. Sitting down and thinking of what three things you want to convey will help get your message across.

Do you agree with Ennico’s points?

What things do you think should be included in a good elevator pitch?

What things do you think people tend not to do well when it comes to elevator pitches?

 

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3 Responses to Effective Elevator Pitches

  • I agree with Ennico in that a good elevator pitch needs to get the other person interested, needs to convey the main point of the idea being pitched, and should absolutely start with an intro. I think that a good elevator pitch should be short and sweet, spoken clearly and with a confident voice, and it should have anywhere from 1 to 3 “big things” that you want the reader to remember. As we saw in class, some applications lend themselves well to a 3-point presentation, whereas some could be explained in one or two points. I think that some common mistakes that people make when giving elevator pitches is rushing through them because they’re nervous, trying to regurgitate memorized information, and trying to cram too many details into what should be a quick presentation.

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  • I agree with Ennico’s points. You should definitely introduce who you are so that people know who they are speaking with and it also makes it more personal. You should definitely sell what you are talking about to the other person and leave them wanting more so that it can lead to a follow-up discussion for some time in the near future. What people tend not to do well when giving elevator pitches is focus on the purpose rather than focusing on the latest and greatest features. People tend not to tell a short story that is compelling for its targeted audience. Working through nervousness is another thing that people tend to not do well. When people are nervous, they tend to talk to fast, get stumped if they stutter, fail to give eye contact, and sway back and forth excessively which negatively impacts the elevator pitch.

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  • I agree with Ennico’s points that you should introduce yourself, talk about the most important feature of your business plan, and get the person excited and wanting to hear more from you. if you are giving a 30 second pitch, it should be interesting because you want to capture the audiences attention. I think its important to tell a brief story in the pitch and tell an anecdote because that is what captures everyones attention. Being enthusiastic also helps because if the audience sees you are excited and passionate what you are talking about then so will they. Things I think people tend not to do well is practice. It is hard delivering a 30 second pitch but, with practice I believe it can be done. When people don’t practice they usually tend to get nervous and lose their train of thought.

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