MIS4596 CAPSTONE COURSE

Project Ara – The Next Disruptive Innovation for Smartphones?

Project Ara’s next prototype will stand equal to a top-tier smartphone

Project Ara: Part of it  (YouTube video)

The smartphone market is filled with innovation; companies are always trying to outdo themselves in order to create a superior, albeit expensive, smartphone. Google, on the other hand, is looking to alter the current cycle with Project Ara. The goal is to create a modular phone. Rather than having to constantly buy new phones, you just simply upgrade certain parts to your phone. Want a faster processor? Then buy a faster one to put in your phone. Want a longer-lasting battery? Then buy a bigger battery to put in your phone. You have complete control over how you want your phone to be. In a smartphone market where people are very picky about what they want to have in a phone, Project Ara can potentially be a game-changer.

If Project Ara is a success, then I think it would be an example of a Low-End Disruption. Although there is no idea as to what the price of the phone and individual pieces would be, I think that the fact that you only have to buy the phone once will save you money over time. Also, since this phone is being developed by Google, it’s possible that the phone would be carrier-free, which is a popular option for the low-end market. It may take a little while for this to catch on, but I’m very excited by the prospects of a modular phone.

What do you guys think about this? Do you think Project Ara has the potential to be a disruptive innovation? If not, then what might Google be able to do with this project in order to make it so? And besides for Project Ara, can you think of any other future phone technologies that could be a disruptive innovation?

One Response to Project Ara – The Next Disruptive Innovation for Smartphones?

  • I think Project Ara definitely has the potential to be a disruptive innovation for smartphones. I think after 6 generations of iPhones, some of the common issues, such as the planned obsolesce of operating systems and hardware malfunctions (cracking the screen), are starting wear on dedicated iPhone customers. Project Ara offers a solution for the frustrations that iPhone customers are having, and I can see some people looking outside of Apple because of it, within the next couple generations of iPhones. And if it’s brand recognition of innovative companies that appeals to Apple’s customers, I think Google will be just as successful.

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