Crowdfunding / Disruptive Innovation
I found this interesting article about how a company crowdfunded protein bars made of crickets and it made me come to an interesting realization. Crowdfunding (the practice of funding a project or venture by raising many small amounts of money from a large number of people),
can enable anyone to disrupt any industry. Some companies consume all the market share simply because competitors don’t have the ability or resources to enter that industry. But with the ability to put your idea or product out on Kickstart, Indigogo, or one of the many crowdfunding platforms, it enables anyone to test the market and feasibility with consumer backing.
Do you think crowdfunding could have a direct correlation to disruption?