Disruptive innovators and missteps

As a company trying to take on the big boy incumbents it is paramount to avoid the types of mistakes that will greatly effect your adoption rate. Sling was making some major headway in the market and enjoying a good buzz around its product. All until the march madness mishap that is talked about here. Is this ultimately going to end up fatal for sling? The biggest draw of the product was the fact that you wouldn’t have to miss the big events playing on your TV again, well if that is no longer a guarantee what will become of Sling?

Here is the article let me know what you think.

http://www.theverge.com/2015/4/5/8348885/sling-tv-ncaa-finals-problems-watching