The 30-Second Business Plan

Cliff Ennico says your elevator pitch should do three things, while not making three big mistakes. He says in your pitch you should introduce yourself, talk about the most important feature of your business plan, and get the person excited and wanting to hear more from you. These are very similar to the things we talked about in class. He says that you should not describe the “skills rather than the purpose”. Many of the people who went over time in their elevator pitches got too into the details of their application. The next thing he said people do is not tell an interesting story. If people are not interested in what you have to say they will tune you out. We talked in class about opening up with the problem and following with how your application fixes that problem. The last thing Ennico says people do is not rehearsing or being unprepared. While we all know what our applications do fitting that information into 30 seconds is difficult without preparing first. Sitting down and thinking of what three things you want to convey will help get your message across.

Do you agree with Ennico’s points?

What things do you think should be included in a good elevator pitch?

What things do you think people tend not to do well when it comes to elevator pitches?