Caitlyn E. Cignarella

I am going to be staying at my current firm for a little while as an independent contractor. I have a few offers from other firms and I’m taking a couple of weeks to compare and research before I select one. My experience at iBusiness Technologies has provided me with more project management and consulting experience than I could have hoped for. I…[Read more]

I believe the most important takeaway from this course is the understanding that data can be manipulated in may ways, consciously and unconsciously, to support a hypothesis. It is important to recognise the native bias’ in these data to ensure that when you are formulating a testable hypothesis that you are looking at the correct portions and…[Read more]

Subject: Access to and utilization of healthcare by state.
Group: Caitlyn Cignarella, Adam Lerro, Andrew Bertz, David Moyer, Linh Tran.

You absolutely cannot learn how to negotiate in a classroom. Whether you’re negotiating for a higher salary, a proposal, a longer timeline or steeper rate on a contract – there isn’t much in a classroom that will prepare you for that real experience of sitting down at a table with a prospective client or a client you hope to retain. The only thing…[Read more]

https://www.washingtonpost.com/news/the-switch/wp/2017/03/28/republicans-are-poised-to-roll-back-landmark-fcc-privacy-rules-heres-what-you-need-to-know/?utm_term=.d277d817f2ad

The recent repeal of landmark privacy protections empowers internet providers to enter the market for online advertising where they can now collect, store, share, and…[Read more]

I completely re-designed our marketing initiative using the HTML/CSS skills I learned in Professor Shafer’s class. Previously we were just sending the standard mailers and we had little to no digital marketing. Now I’m completely redesigning the company website utilizing those skills and the project management skills I learned in 3535 with an…[Read more]

Lead Conversion Rate
Specific: How many customers qualified (contacted and demoed) in a quarterly period.
Measurable: Number of customers that have sat through a software demo.
Achievable: Shows ratio of qualified to unqualified/contacted leads.
Relevant: Allows me to estimate pipeline and sales totals.
Time: Quarterly limits for measurable…[Read more]

I have absolutely used a deduping tool with “loose” criteria first. It was terrible and I’m lucky I caught it. I was importing data into our Salesforce tool at work and I didn’t realise that I had almost removed 1/5 of the data because my criteria did not include first AND last name, just last. As you can imagine in a list of 5k clients there are…[Read more]

I go to school full time, I have a full-time job as Director of Business Development for a consulting firm, and I take care of my two younger brothers. Without my calendar I am lost, I even have to make appointments to see friends on weekdays, for lunch and weekends or I have no social life. I have a calendar I share with my friends and family so…[Read more]

http://www.silicon.co.uk/security/cyberwar/new-ransomware-campaign-targets-apple-mac-warns-eset-205954

This article discusses how a new type of malware called “ransomware” is beginning to become more popular among programmers and is now also targeting previously unaffected Apple users. I find this fascinating, not only because it targets Mac…[Read more]

All of the rules are valid and important, but I believe the most important rule is to be skeptical. Without proper analysis of the data, you are tempted to arrive at the easiest possible conclusion, which may be erroneous. If you graph the correlation between ice cream consumption in the United States compared with the increase in gun violent you…[Read more]

I would like to be one of those people who can say they loathe target marketing, but I just bought a $40 computer case this morning because of it and I don’t regret it one bit. I agree that it is invasive and it can feel like an invasion of privacy, but it works. Bryan was able to sell his company for as much as he did because dingbats like me…[Read more]

One of my first responsibilities, when I joined iBusniess, was to establish a digital marketing campaign. I had worked on HTML templates, hosted videos, and written website content before but never all together in one cohesive targeted marketing campaign. The process of designing the templates, picking the images, coordinating with the copywriter…[Read more]

https://www.bloomberg.com/view/articles/2016-12-08/no-big-data-didn-t-win-the-u-s-election

This article is interesting because it discusses a company Cambridge Analytica which creates a profile for individuals based on their interactions with social media and any other database it can, “get its hands on” and assigns a number value to…[Read more]