Interactive digital marketing spending in the U.S. is growing exponentially. Areas such as retail, financials, B2B, travel, high-tech, automotive, health, consumer goods, media and entertainment, and telecommunications are responding by creating new multidisciplinary occupations that did not exist before. Leading-edge employers demand that students understand the integration of marketing activities with digital technology and analytics.
The Digital Marketing minor prepares students for careers related to customer relationship management, social media, information architecture, e-commerce, search engine optimization, e-detailing, site design, Internet research, demographic and sales analytics, blogging, and media design.
The Digital Marketing minor is appropriate for all BBA students in the Fox School of Business and is particularly relevant for Marketing, Human Resource Management, Business Management, and MIS students.
The Digital Marketing Minor is a joint program offered by the Department of Marketing and Supply Chain Management, and the Department of Management Information Systems.
BENEFITS OF THE DIGITAL MARKETING MINOR
The application of digital technologies is integrated into many existing courses throughout the curriculum. The minor provides a programmed opportunity to explore, in more detail, strategic, tactical, and information management considerations through a program of study that is designed to supplement and extend technology applications in existing courses. The Digital Marketing minor structure provides the breadth and depth of study necessary to compete for jobs that require a greater level of exposure to digital applications.
CURRICULUM
More information, including course numbers, full course descriptions, and prerequisites, is available through the Temple Bulletin.
The minor consists of five courses and an optional supervised corporate internship experience. There are a total of three required courses in MIS and two required courses in Marketing. The required courses for the Digital Marketing minor are:
- Data and Analytics
- Digital Design and Innovation
- Social Media Innovation
- Direct Marketing
- Digital Marketing
Marketing majors should take Direct Marketing and Digital Marketing as part of the minor and take other Marketing electives for the major because courses cannot double count toward the major and the minor. Other business students will also take the required courses listed above for the Digital Marketing minor.
Required Courses for MIS Majors completing this minor
- Social media innovation
- Direct Marketing
- Digital Marketing
- Consumer Behavior
- Plus one elective
Since MIS majors take Data and Analytics and User Experience Design (instead of Digital Design and Innovation) as part of their major requirements they will substitute Consumer Behavior and an elective from the list below.
Courses that are optional or required in both the major and minor cannot be double-counted and the elective list provides acceptable substitutes. MIS majors who are interested in this minor will benefit from the additional exposure to Marketing and other opportunities outside the school.
For a full list of electives for the Digital Marketing minor, consult the Temple Bulletin.