Greenbook’s Guide to Product & Innovation Testing Technology
I participated in Greenbook’s Guide to Product & Innovation Testing Technology, a live virtual session hosted by Greenbook as part of the Insights Tech Showcases 2026. The session provided an in-depth overview of modern product and innovation testing technologies used in market research, including realistic in-context product trials, simulated shopping environments, trade-off and forecasting engines, and advanced analytics for feature prioritization and portfolio optimization. My role was that of an active attendee, listening to the material and the event platform while observing how organizations leverage technology to accelerate insight generation and decision-making. Through this session, I gained a clearer understanding of how data-driven testing frameworks support faster, more cost-effective, and more reliable product innovation across physical, digital, service, and AI-enabled offerings. This experience directly relates to my career goals by strengthening my knowledge of technology-enabled research, analytics, and decision support systems—skills that are essential for roles in business analytics, information systems, and data-driven product or strategy development.