Information Systems in Organizations

Are Amazon Dash Buttons the Future?

The main topic of Chapter 4 is  E Commerce, which is the exchange of goods services and money among firms, between firms and their customers and between customers, supported by communication technologies and in particular, the Internet. Amazon is arguably the leader in E Commerce, selling millions of good everyday to people across the world. Im sure everyone has used Amazon either on their computer, phone, tablet or other electronic devices but now Amazon has created an easier way to purchase things using E Commerce, their Amazon Dash Button. The Amazon Dash Button is a simple tiny button that lets you order normal products with one click of  a button. Each button is tailored to one specific product, for example their is one for Bounty paper towels and one for Gatorade. The button is connected to your wifi and once pressed it automatically places an order for a 12 pack of paper towels or a 24 pack of gatorade depending on which button you own and press. Amazon, the leader in E Commerce is trying to make a simple way of doing business even simpler with the Dash Button. Amazon plans on continuing the dash button’s services by creating a dash replenishment system, where appliances can sense when its low on detergent or other items and automatically order more.


Do you think Amazon going to create a new trend in the E Commerce world with the dash button? Or will it be a bust?

What are some downsides or negative consequences that could arise from owning a dash button?

If the dash button becomes popular do you think the replenishment system will also become a trend? Or are they two separate entities?

6 Responses to Are Amazon Dash Buttons the Future?

  • I do not think that the Amazon Dash Button will become a new trend in the E-Commerce world. In order for it to be useful, a person would need to have a button for almost every item in their house. Having so many buttons could become more of a hassle than a help. Also, many people buy simple household products such as paper towels based on whatever is the best deal. With deals and sales constantly changing, the button would be restrictive in the sense that it only allows you to buy the kind of item that you already have. One week Bounty may be the best financial choice, but the next week this may change. Consumers tend to have very little brand loyalty when it comes to most household products so the button would then become inefficient because it only allows them to buy one brand. If a consumer is forced to look up prices for various brands of a certain type of product and have a button for every possible option, it would end up being easier to just go to a store. Shipping and handling costs may also be a consideration for consumers. Finally, unless a person has a button for every single item in their household, they would need to go to a store regardless which furthers the argument that the Amazon Dash Button is inefficient. The button is a good idea in concept, but will not translate well to real-life applications, thus making it a bust.

  • While the concept of the Amazon dash button is a very interesting idea in E-Commerce, I do not think it will become a common household item any time soon. It is a great idea in regards to convenience when ordering basic household items, but I don’t think convenience is the biggest concern when it comes to shopping for those items as price shopping and saving money is on the forefront for most families today. Most families will still need to make trips to the local grocery store where they can purchase these items either of sale or at a lower price. By utilizing the Amazon Dash button, you forgo the opportunity to price shop which in effect limits your opportunity to save money. Another issue that I personally have with the idea is having my billing information or credit card permanently saved to another device, especially one that is brand new to the market. Consumers today are so quick to save their credit card information into multiple apps on their phones and other devices while at the same time credit card and identity theft are on the rise. I feel that while the technology is advancing to the point where it makes shopping literally as easy as pressing a button, there is also a heightened risk of a breach of security which most consumers overlook.

  • Wow! This is pretty cool – I hadn’t heard of this yet! I am torn between whether I would use it or not – I am typically a price based shopper – but thinking about how easy it would be to just push a button is nice! I think it is innovations like this that keep amazon at the top of food chain – whether or not it is useful, they will gather a ton of data and also see what may or may not work in the marketplace! Great article, Samuel! I look forward to hearing all of your thoughts!

  • I believe the dash button would a convenient thing to have on our daily household products. This can be the new trend which should be a success. Imagine how much time would be save with the dash button if we didnt have to do a full login to order the products and simply push the dash button for the simple household products. The only downside i can see for the dash button is if a kid presses it unintentionally without knowing what it really does. Other than that i think its something we should be looking forward for. If you haven’t heard, Walmart is also introducing a home delivery service just like amazon prime for only $50 a year. This would be a great competition for amazon and after all we do need more services for consumers to win.

  • I think the Dash Button is a cool idea that can make ordering household essentials and frequently bought items very convenient, but some problems could arise from this as well. Since ordering items can be achieved by simply clicking a button, couldn’t children who don’t know what they are doing just press the button and order stuff accidentally? I actually think Amazon could lose money by implementing this idea because of how much it would cost them to make all of these buttons. I have an Amazon Prime membership, but if the implementation of these dash buttons causes Amazon to bump up the price for a membership, I would cancel it because it wouldn’t be worth the extra charge for me. Great job by the way on this article, it was very interesting to read.

  • Although this seems like an interesting concept, I don’t think the Amazon Dash Button will become a fad. I like that it saves time to just push a button to order something, however, I think there are some drawbacks to this. Ordering a product on a whim without looking at the price stops one from potentially saving money on in-store sales. A person can’t have a button for everything, so they will eventually need to go to a store to pick up something anyway, so it seems simpler to do away with the button and get everything that is needed at the store. It saves having to wait for shipping as well. I also heard an interesting story involving the Dash Button where a boy was in the kitchen looking for something to drink and saw a button with the name of a water bottle company on it. He didn’t know what it was for so he pressed it a bunch of times while deciding on what to drink. His family later found out he had accidentally ordered an large amount of water from Amazon. This brings to mind a problem for those with kids who could play with the button while their parents aren’t looking, thus ordering products that are not needed. When it comes to the replenishment system, I have similar thinking in that it would be better to go to a store and buy the products that are on sale.

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