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Thank you for completing the FoxMIS community profile and submitting your e-portfolio! We will review the submission and if it is approved, it will be automatically listed on the FoxMIS e-portfolio site search engine. This will allow prospective employers to find your e-portfolio. The FoxMIS community profile selections are public and can be viewed by all users of the FoxMIS community.

If you would like to make changes to your profile fields, you can do so at any time by clicking on ‘My Account” and then ‘Profile’ in the menu bar above. You can also click on the Skills and Interests or Job Interests selections to find other students with similar interests.

If you have any questions or concerns, please contact us at misdept@temple.edu.

CURRENT STUDENTS

As a current Temple student, you have immediate access to the MIS community site using your AccessNet account. You can simply login and start using the site. As an AccessNet account holder you are governed by Temple University’s Technology Use Policy. The MIS community site has the following additional policies regarding use and accounts:

• You will retain your account, content, and approved sites for as long as you remain a Temple university student (see below for alums).
•  If you create a site and it has no or very little content (e.g., for test purposes), the site may be deleted without notice at any time.
• If you create a site which has content – but the creation date and update date are the same (within 48 hours) and are more than six months old – the site will be deleted without notice.
• Your site may be deleted if it has not been updated for six months or more. If your site has been identified for deletion, you will receive a notice of intent to delete. You will have two weeks to respond to that notice. If we do not hear from you, the site will be deleted.
• If you create a site or post material that is contrary to the goals and intent of the FoxMIS community, the material/site may be removed or placed on hold without notice.

ALUMNI

As an alumnus of the Department of Management Information Systems, you are entitled to retain full access to your approved sites (e.g., e-portfolio) as long as you remain an alumnus in good standing. The access is subject to the following restrictions:

• Use and access is governed by Temple University’s Technology Use Policy.
• If you create a site and it has no or very little content (e.g., for test purposes), the site may be deleted without notice at any time.
• If you create a site which has content – but the creation date and update date are the same (within 48 hours) and are more than six months old – the site will be deleted without notice.
• Your site may be deleted if it has not been updated for six months or more. If your site has been identified for deletion, you will receive a notice of intent to delete. You will have two weeks to respond to that notice. If we do not hear from you, the site will be archived and removed from the server. You may contact us to retrieve the content.

FACULTY AND STAFF

As a faculty/staff member of the Department of Management Information Systems, you have immediate access to the MIS community site using your AccessNet account. You can simply login and start using the site. As an AccessNet account holder you are governed by Temple University’s Technology Use Policy. The MIS community site has the following additional policies regarding use and accounts:

• You are entitled to retain full access to your sites as long as you remain an employee in good standing.
• If you create a site and it has no or very little content (e.g., for test purposes), the site may be deleted without notice at any time.
• If you create a site which has content – but the creation date and update date are the same (within 48 hours) and are more than six months old – the site will be deleted without notice.
• Your site may be deleted if it has not been updated for six months or more. If your site has been identified for deletion, you will receive a notice of intent to delete. You will have two weeks to respond to that notice. If we do not hear from you, the site will be archived and removed from the server. You may contact us to retrieve the content.
• Course sites are exempt from the above policy as long as the faculty member remains an employee in good standing.

Interactive digital marketing spending in the U.S. is growing exponentially. Areas such as retail, financials, B2B, travel, high-tech, automotive, health, consumer goods, media and entertainment, and telecommunications are responding by creating new multidisciplinary occupations that did not exist before. Leading-edge employers demand that students understand the integration of marketing activities with digital technology and analytics.

The Digital Marketing minor prepares students for careers related to customer relationship management, social media, information architecture, e-commerce, search engine optimization, e-detailing, site design, Internet research, demographic and sales analytics, blogging, and media design.

The Digital Marketing minor is appropriate for all BBA students in the Fox School of Business and is particularly relevant for Marketing, Human Resource Management, Business Management, and MIS students. 

The Digital Marketing Minor is a joint program offered by the Department of Marketing and Supply Chain Management, and the Department of Management Information Systems.

BENEFITS OF THE DIGITAL MARKETING MINOR

The application of digital technologies is integrated into many existing courses throughout the curriculum. The minor provides a programmed opportunity to explore, in more detail, strategic, tactical, and information management considerations through a program of study that is designed to supplement and extend technology applications in existing courses. The Digital Marketing minor structure provides the breadth and depth of study necessary to compete for jobs that require a greater level of exposure to digital applications.

CURRICULUM

More information, including course numbers, full course descriptions, and prerequisites, is available through the Temple Bulletin.

The minor consists of five courses and an optional supervised corporate internship experience. There are a total of three required courses in MIS and two required courses in Marketing. The required courses for the Digital Marketing minor are:

• Data and Analytics
• Digital Design and Innovation
• Social Media Innovation
• Direct Marketing
• Digital Marketing

Marketing majors should take Direct Marketing and Digital Marketing as part of the minor and take other Marketing electives for the major because courses cannot double count toward the major and the minor. Other business students will also take the required courses listed above for the Digital Marketing minor.

Required Courses for MIS Majors completing this minor

• Social media innovation
• Direct Marketing
• Digital Marketing
• Consumer Behavior
• Plus one elective

Since MIS majors take Data and Analytics and User Experience Design (instead of Digital Design and Innovation) as part of their major requirements they will substitute Consumer Behavior and an elective from the list below.

Courses that are optional or required in both the major and minor cannot be double-counted and the elective list provides acceptable substitutes. MIS majors who are interested in this minor will benefit from the additional exposure to Marketing and other opportunities outside the school.

For a full list of electives for the Digital Marketing minor, consult the Temple Bulletin.