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Professor Pavlou questions the role of trust and risk in online marketplaces

Paul PavlouProfessor Paul Pavlou in a forthcoming study challenges the prevalent assumption that trust and risk are always influential on transaction decisions, and that there is always a need to build trust and reduce risk irrespective of context. The study specifies the boundaries of trust and risk on transaction activity in the context of the two largest online marketplaces, Amazon and eBay.

The study shows that the effects of trust and risk are actually only important in a rather narrow window where the institutional structures are moderately effective, while the effects of trust and risk are insignificant for both very effective or very ineffective institutional structures. This quadratic (“Inverted-U”) pattern suggests that the literature may have over-emphasized the role of trust and risk and ignored the role of the marketplace’s institutional context.

From a practical sense, by ignoring the trade-off in the design of institutional structures to optimize the effects of trust and risk, the results suggest that online marketplaces may have over-invested in institutional structures to build trust and reduce risk.

By specifying the boundaries of trust and risk, this study aims at sensitizing managers about the trade-offs in the design of institutional structures in online marketplaces.

The article (co-authored with David Gefen) titled “The Boundaries of Trust and Risk: The Quadratic Moderating Role of Institutional Structures” has been accepted for publication in Information Systems Research (ISR).

Get jobs and internships by managing your digital identity and the new portfolio concept

FoxMIS e-portfolioA quick Google and Facebook search is all it takes to learn a lot about a person or a firm. Branding was always important for large firms but now each individual and every firm is a ‘brand’ – and that brand or digital identity will directly impact your career and job search. Students are particularly vulnerable to ‘branding’ (both positive and negative) because you come to college with at least a ‘Facebook’ brand. The MIS Community site offers a number of new tools that you can use to take charge of your brand and participate in the overall community.

E-portfolios

An e-portfolio, also known as an electronic resume, is a collection of documents about your individual skill sets and body of work. You can use an e-portfolio to actively control and manage your digital identity and reputation so that you can get the best job and internship. The e-portfolio is intended to be more formal than a Facebook page but more creative and open than a LinkedIn page. E-portfolios are a required assignment in MIS 2101 starting in fall 2011 and as part of that we are now ready to roll out version 2 of the e-portfolio concept:

  • New custom design student e-portfolio themes with detailed instructions and templates and a list of common mistakes. Are you still using the old student theme from last year?
  • New workshops and tutorials (stay tuned for announcements)
  • A redesigned e-portfolio site through which students can easily submit e-portfolios’ for listing (for prospective employers)
  • A new search engine for employers to locate students. The search engine uses profile fields to show status, interest, type of job, skills and other relevant criteria. To show up in this search engine, you must submit your e-portfolio for listing per the above. If you have already listed your e-portfolio see below on how you can update your status and profile.Fox MIS eportfolio simple

Profile fields

Fox MIS Community Site Profile FieldsProfile fields are a key element of social media sites such as Facebook and LinkedIn – this is how people find you, learn your status, and how the software automatically suggests new contacts. Profile fields can serve a career placement function when they are used with e-portfolios to quickly find people based on employment status, looking for a job or not, looking for full-time or part-time jobs, experience, type of job interest (e.g., developer vs. analyst), and skills and interests (e.g., auditing, cyber-security, social media, etc.). Profiles about each person are also relevant to us as members of the extended MIS community – the above information is what binds us together professionally and is different from what we would normally use to identify people at the Facebook (if we limit it to friends and family) and LinkedIn (if we limit it to established career networking) levels.

The FoxMIS community site profile fields are now fully enabled and set up. You can set your profile by logging in to the site, clicking on ‘My Account’ at the top of the screen and then selecting ‘Profile’ and ‘Edit Profile.’ On the resulting screen, click on ‘Professional Details’ to set your profile. There you will see two parts that you need to update—base and professional details. You can ignore all the fields that are not relevant to you. What is exciting is that once you have for example, selected a particular skill or interest, you can later click on that item and see all the people who are interested in that area. That moves us closer to being a real community!

Analytics

Analytics provides the tools to evaluate the results of designing digital identities and a feedback loop back into search engine optimization (SEO) and reputation management. The MIS Community site is setup to use Google Analytics which will allow you to see the ‘hits’ you are generating on your e-portfolio and the demographics of where those hits are coming from. You will learn how to use Google Analytics in MIS 2101. If you have already taken MIS 2101, please contact one of your professors who can provide you with the information on how to setup Google Analytics.

Coming soon – Portfolio requirement and an achievement and point system

In a completely flat world, how do you gain recognition? What can we do to further support the best students? We are working on implementing a portfolio requirement (initially only for the MIS major) that is based on a point system modeled on the ‘achievement and status’ metaphor used by gaming sites and like everything else we do – it will be on the MIS community site, completely open, and flat.

A portfolio requirement means that the student completes a series of tasks and activities outside of regular class work as part of their graduation requirement. Potential portfolio requirements include both micro and macro level tasks such as:

  • An internship, project-based internship, or service learning
  • An e-portfolio including online resume and online projects
  • Updated profile fields on the MIS community site
  • Completing workshops offered by the Center for Student Professional Development (CSPD)
  • Posting comments across class sites
  • Participation in activities of the Association for Information Systems (AIS)
  • A final project that is eligible for awards and seed money funding

Students will be required to achieve point levels through online, off-line, departmental, AIS, and school wide activities before they can progress through the curriculum and the points will be maintained and highlighted online. We will be soliciting input from students (through AIS) to finalize the list above.

Professor Youngjin Yoo receives major grant to establish Urban Apps Studio

Youngjin YooCenter for Design + InnovationThe Center for Design + Innovation, led by Professor Youngjin Yoo, and the Institute for Innovation and Entrepreunership has received a $500,000 grant from the U.S. Economic Development Administration (EDA)  to establish the Urban Apps & Maps Studio. In collaboration with Temple University’s Computer & Information Sciences, Electrical Engineering, Geography and Urban Studies, and Tyler School of Arts, Urban Apps & Maps will become a platform for urban digital entrepreneurship.

Over the next five years, the Interdisciplinary team of faculty members of the Urban Apps & Maps will work with graduate student fellows, undergraduate student fellows and high school fellows to teach how to build apps to address urgent human needs in urban environments and launch new businesses based on those apps. Urban Apps & Maps studio will work closely with Code for America. The ultimate goal is establish a vibrant urban ecosystem for digital entrepreneurship in North Philadelphia.

Read the full story here.

e-portfolio confirmation

Thank you for completing the FoxMIS community profile and submitting your e-portfolio! We will review the submission and if it is approved, it will be automatically listed on the FoxMIS e-portfolio site search engine. This will allow prospective employers to find your e-portfolio. The FoxMIS community profile selections are public and can be viewed by all users of the FoxMIS community.

If you would like to make changes to your profile fields, you can do so at any time by clicking on ‘My Account” and then ‘Profile’ in the menu bar above. You can also click on the Skills and Interests or Job Interests selections to find other students with similar interests.

If you have any questions or concerns, please contact us at misdept@temple.edu.

Account and site policy

CURRENT STUDENTS

As a current Temple student, you have immediate access to the MIS community site using your AccessNet account. You can simply login and start using the site. As an AccessNet account holder you are governed by Temple University’s Technology Use Policy. The MIS community site has the following additional policies regarding use and accounts:

  • You will retain your account, content, and approved sites for as long as you remain a Temple university student (see below for alums).
  •  If you create a site and it has no or very little content (e.g., for test purposes), the site may be deleted without notice at any time.
  • If you create a site which has content – but the creation date and update date are the same (within 48 hours) and are more than six months old – the site will be deleted without notice.
  • Your site may be deleted if it has not been updated for six months or more. If your site has been identified for deletion, you will receive a notice of intent to delete. You will have two weeks to respond to that notice. If we do not hear from you, the site will be deleted.
  • If you create a site or post material that is contrary to the goals and intent of the FoxMIS community, the material/site may be removed or placed on hold without notice.

ALUMNI

As an alumnus of the Department of Management Information Systems, you are entitled to retain full access to your approved sites (e.g., e-portfolio) as long as you remain an alumnus in good standing. The access is subject to the following restrictions:

  • Use and access is governed by Temple University’s Technology Use Policy.
  • If you create a site and it has no or very little content (e.g., for test purposes), the site may be deleted without notice at any time.
  • If you create a site which has content – but the creation date and update date are the same (within 48 hours) and are more than six months old – the site will be deleted without notice.
  • Your site may be deleted if it has not been updated for six months or more. If your site has been identified for deletion, you will receive a notice of intent to delete. You will have two weeks to respond to that notice. If we do not hear from you, the site will be archived and removed from the server. You may contact us to retrieve the content.

FACULTY AND STAFF

As a faculty/staff member of the Department of Management Information Systems, you have immediate access to the MIS community site using your AccessNet account. You can simply login and start using the site. As an AccessNet account holder you are governed by Temple University’s Technology Use Policy. The MIS community site has the following additional policies regarding use and accounts:

  • You are entitled to retain full access to your sites as long as you remain an employee in good standing.
  • If you create a site and it has no or very little content (e.g., for test purposes), the site may be deleted without notice at any time.
  • If you create a site which has content – but the creation date and update date are the same (within 48 hours) and are more than six months old – the site will be deleted without notice.
  • Your site may be deleted if it has not been updated for six months or more. If your site has been identified for deletion, you will receive a notice of intent to delete. You will have two weeks to respond to that notice. If we do not hear from you, the site will be archived and removed from the server. You may contact us to retrieve the content.
  • Course sites are exempt from the above policy as long as the faculty member remains an employee in good standing.

Digital Marketing Minor

Digital MarketingInteractive digital marketing spending in the U.S. is growing exponentially. Areas such as retail, financials, B2B, travel, high-tech, automotive, health, consumer goods, media and entertainment, and telecommunications are responding by creating new multidisciplinary occupations that did not exist before. Leading-edge employers demand that students understand the integration of marketing activities with digital technology and analytics.

The Digital Marketing minor prepares students for careers related to customer relationship management, social media, information architecture, e-commerce, search engine optimization, e-detailing, site design, Internet research, demographic and sales analytics, blogging, and media design.

Digital MarketingThe Digital Marketing minor is appropriate for all BBA students in the Fox School of Business and is particularly relevant for Marketing, Human Resource Management, Business Management, and MIS students. 

The Digital Marketing Minor is a joint program offered by the Department of Marketing and Supply Chain Management, and the Department of Management Information Systems.

BENEFITS OF THE DIGITAL MARKETING MINOR

Digital MarketingThe application of digital technologies is integrated into many existing courses throughout the curriculum. The minor provides a programmed opportunity to explore, in more detail, strategic, tactical, and information management considerations through a program of study that is designed to supplement and extend technology applications in existing courses. The Digital Marketing minor structure provides the breadth and depth of study necessary to compete for jobs that require a greater level of exposure to digital applications.

CURRICULUM

More information, including course numbers, full course descriptions, and prerequisites, is available through the Temple Bulletin.

Digital MarketingThe minor consists of five courses and an optional supervised corporate internship experience. There are a total of three required courses in MIS and two required courses in Marketing. The required courses for the Digital Marketing minor are:

  • Data and Analytics
  • Digital Design and Innovation
  • Social Media Innovation
  • Direct Marketing
  • Digital Marketing

Marketing majors should take Direct Marketing and Digital Marketing as part of the minor and take other Marketing electives for the major because courses cannot double count toward the major and the minor. Other business students will also take the required courses listed above for the Digital Marketing minor.

Digital MarketingRequired Courses for MIS Majors completing this minor

  • Social media innovation
  • Direct Marketing
  • Digital Marketing
  • Consumer Behavior
  • Plus one elective

Since MIS majors take Data and Analytics and User Experience Design (instead of Digital Design and Innovation) as part of their major requirements they will substitute Consumer Behavior and an elective from the list below.

Courses that are optional or required in both the major and minor cannot be double-counted and the elective list provides acceptable substitutes. MIS majors who are interested in this minor will benefit from the additional exposure to Marketing and other opportunities outside the school.

For a full list of electives for the Digital Marketing minor, consult the Temple Bulletin.

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