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Professor Sunil Wattal measures the business value of personalization

Sunil WattalProfessor Sunil Wattal measures the business value of personalization in a forthcoming article on firms’ use of different types of information for email advertising. When firms use product-based personalization, consumers respond positively. On the other hand, consumers respond negatively when firms are explicit in their use of personally identifiable information (e.g., a personalized greeting). The negative response to personalized greetings is more intense for consumers who are not familiar with the firm.

The study shows the the benefits of personalized e-mails and also highlights consumers’ concerns over the use of information in personalization. The research is based on a unique data set of over 10 million e-mail advertisements sent by a website to over 600,000 customers.

The article titled ‘What’s in a “Name”? Impact of Use of Customer Information in E-Mail Advertisements’ has been accepted for publication in Information Systems Research.

Nominate a Temple U. Fox IT Award Winner Today!

2010 IT Awards

I am pleased to announce the nomination period is now open for student, faculty and administration awards for the 2012 Fox IT awards.
Is there an administrator, faculty member, or student who you feel made a significant contribution to the students and extended community of the MIS department during the calendar year 2011? 
Nominate them for a Fox IT award!
Please submit–no later than Friday, March 16–your nominations for these awards.

Administrative Leadership – This award is given annually to an administrator who has made a significant contribution to the students and extended community of the MIS department.

Eligibility: Full time administrators of the Fox School of Business and Management who have been employed at Temple for at least two semesters including the current term.
Who can nominate: Any Temple affiliated person including students, faculty, and administration, as well as alumni.
How to nominate: Submit a name and a short paragraph describing the rationale for nomination via email to steven@temple.edu.
Faculty Leadership – This award is given annually to a faculty member who has made a significant contribution to the students and extended community of the MIS department.
Eligibility: Full and part-time faculty who have been employed at Temple for at least two semesters including the current term.
Who can nominate: Any Temple affiliated person including students, faculty, and administration, as well as alumni.
How to nominate: Submit a name and a short paragraph describing the rationale for nomination via email to steven@temple.edu.

Student Leadership – Awarded annually to a student who has made a significant contribution to the students and extended community of the MIS department.

Eligibility: All full time undergraduate MIS students, all full and part-time MIS graduate students.
Who can nominate: Any Temple affiliated person including students, faculty, and administration, as well as alumni.
How to nominate: Submit a name and a short paragraph describing the rationale for nomination via email to steven@temple.edu.
Nominations can be submitted immediately and are due by next Friday, March 16.

image credit: 2010 IT Awards by foxmis, on Flickr

Fox MIS Community Update 2011

 Fox MIS Community Update May 2012

The FOX MIS community grows stronger every day and now has 2562 unique blogs, 3808 registered students, faculty, staff, and alumni members and 947 active e-portfolios. Since January 2009, 9,936 posts, 25,815 comments, and more than 100 courses have been generated on the site. According to Google Analytics, since March 2011, more than a hundred thousand (105,131) unique visitors have viewed the site.  

Social Education at Temple University, Fox School of BusinessThe community is based on the FOX MIS community platform, a set of software tools and templates based on WordPress and BuddyPress which enable social education – a concept that integrates learning, teaching, professional development, placement, administration, and socialization by applying social media and Web 2.0 concepts.

The FOX MIS community platform implements the social education concept by enabling connections, community building, and content management. Every member – student, faculty, and staff – is a socially connected content generator and manager. In social education, the FOX MIS community becomes an important part of the day-to-day life of the student and fits between their Facebook (friends and family) and their LinkedIn community (formal professional connections).

FOX MIS Community Statistics December 2011During the period, November 01, 2011 to December 01, 2011, the main site received 12,706 unique visitors with a total of 25,713 visits, and 81,115 page views. Each visitor spent an average of about 4 minutes on the site and 43% of the visitors were new for that month. 45% of the visitors found the site through a search engine while about 37% directly entered the URL. The most frequently used identifiable search term was “foxmis”. The most frequently visited page was the home page, followed by the login page, and then the grade book page.

The pattern is somewhat different from six months ago: During the period April 01, 2011 to May 01, 2011 the site received 8,902 unique visitors, with a total of 22,754 visits, and 66,420 page views. Each visitor spent an average of about 4 minutes on the site and about 33% of the visitors were new that month. 37% of the visitors found the site through a search engine with about 46% entering a direct URL. The most frequently used identifiable search term was also “foxmis”. The most frequently visited page was still the home page followed by the grade book page.

Note: The above statistics are only for the main blog, they do not include the 2000+ other blogs on the site.

Learn more about the FOX MIS Community project.

 

David Schuff and Steven Johnson to speak at WordCamp Philly 2011

David Schuff WordCamp 2011Steven Johnson WordCamp 2011Anthony Bubel WordCamp 2011Professor David Schuff will lead a panel titled Socializing Higher Education through Content Management Systems and Professor Steven Johnson will speak on Gamification for a Funtastic User Experience at WordCamp Philly 2011.

Anthony Bubel, FoxMIS alum is one of the organizers of the sold out conference that is being sponsored by the Fox School of Business, Department of Management Information Systems, Temple University.

MIS faculty and students honored for research and teaching excellence!

MIS faculty and students were honored at the Thirteenth Annual Fox School of Business, Research Roundtable and Teaching Awards, October 28, 2011. Congratulations to all the recipients!

Dean’s Research Honor Roll for 2009-2010

Doctoral Research Competition

  • Zhewei Zhang, 1st year research proposal (1st Runner-up)
  • Gordon Burtch, 2nd year research paper (Winner)

Dean’s Outstanding Publication Award

Fox Crystal Apple Awards

Munir Mandviwalla receives grant from SIM to develop social media strategic framework

Munir MandviwallaThe Society for Information Management (SIM) Advanced Practices Council (APC) has awarded Dr. Munir Mandviwalla, a $25,000 grant (to follow a previous $5,000 grant) to develop “The social layer opportunity: A strategic framework to identify and manage the social media portfolio.”

SIM is an international professional association with about 3500 members and SIM APC Member firms include PepsiCo, MRIS, Air Products and Chemicals, UMass Memorial Healthcare, Pfizer, Dean Foods, Allstate, NASA, Howard Hughes Medical Institute, Ford Foundation, Aviall, Armstrong World Industries, Leviton, Boehringer-Ingelheim, International Monetary Fund, AstraZeneca, Penske, Roche Diagnostics, Freddie Mac, Talisman Energy, Aon, and others.

Professor Pavlou proposes new directions for research on information privacy

Paul PavlouProfessor Paul Pavlou assesses the state of research on information privacy and applies an integrative perspective to propose new research directions in a forthcoming article. The new directions include improving the tools to implement privacy, creating measures of privacy that incorporate multiple levels of thinking and analysis, and identifying strategies and concepts that influence willingness to share information.

The article proposes a multi-disciplinary approach to future research that goes beyond definitions and individual beliefs and addresses important outcomes such as business value, information assurance and risk, standards, and how privacy influences and changes marketing and transactional relationships between firms and customers.

The article titled “State of the Information Systems Literature on Information Privacy: Where Are We Now and Where Should We Go” has been accepted for publication in Management Information Systems Quarterly (MISQ).

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