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Studying the evolution of digital artifacts with ‘big data’

February 5, 2015

The National Science Foundation (NSF) has awarded a three-year grant totaling nearly $900,000 to trace human behaviors through big data. This marks the fourth NSF-awarded grant in the last five years that an interdisciplinary team of Temple faculty members has received to study the evolution of digital artifacts using large-scale digital trace data. The collaboration joins researchers from the Fox School’s Management Information Systems Department and College of Science and Technology (CST).

“When humans interact with digital systems, we leave a trace. Every call we make, every website we visit, it’s stamped with time and space information,” said Dr. Youngjin Yoo, the Harry A. Cochran Professor of Management Information Systems at the Fox School, and the research grant’s primary investigator. “What we do is constantly changing, and the trace data can act as DNA. What we focus on through this research is the repeat behaviors in humans that can be captured through digital trace data.

“Using those evolutionary patterns, we believe we can predict future behaviors of individuals and organizations. For example, by detecting the changes of commute patterns of individuals, we can predict overall public-transit systems’ performance in the future. Similarly, we want to be able to predict the changes in individual behaviors based on environmental changes. 

Yoo said he and the grant’s co-principal investigators will study digitally enabled processes in complex digital systems, which “are like a living ecosystem, in that they constantly evolve,” he said. If patterns in the trace data represent what they call “behavioral genes,” Yoo said, alterations to those behavioral routines are “gene mutations.” Eventually, he said, the research team envisions developing software that will better predict the changes to those behavioral genes.

The benefits in doing so, according to Yoo, “are endless.” In a healthcare application, trace data could develop a pattern by which a patient sees a doctor or produce an average cost of care per patient. In an industry sense, such “gene mutations” could impact performance and cost.

“On the surface,” Yoo said, “all smart phones, for example, look the same. But everybody’s phone is different because of apps. It used to be that the product’s designer would make the product, and that was the end of the story. Now, it’s only the beginning. Millions of apps are downloaded. They’re changing constantly.

“Our argument is that, particularly in digital space, innovation never remains the same. It constantly changes and takes different forms.”

The research team includes: Yoo; Dr. Sunil Wattal, Associate Professor of Management Information Systems at the Fox School; Dr. Zoran Obradovic, Laura H. Carnell Professor of Data Analytics at CST; and Dr. Rob Kulathinal, Assistant Professor of Biology at the College of Science and Technology.

The NSF-awarded research grant runs through Jan. 31, 2018.

– Christopher A. VitoAdd New

Filed Under: Award-Ranking, News, Student portfolio Tagged With: faculty, grant

Munir Mandviwalla receives grant from SIM to develop social media strategic framework

October 27, 2011

Munir MandviwallaThe Society for Information Management (SIM) Advanced Practices Council (APC) has awarded Dr. Munir Mandviwalla, a $25,000 grant (to follow a previous $5,000 grant) to develop “The social layer opportunity: A strategic framework to identify and manage the social media portfolio.”

SIM is an international professional association with about 3500 members and SIM APC Member firms include PepsiCo, MRIS, Air Products and Chemicals, UMass Memorial Healthcare, Pfizer, Dean Foods, Allstate, NASA, Howard Hughes Medical Institute, Ford Foundation, Aviall, Armstrong World Industries, Leviton, Boehringer-Ingelheim, International Monetary Fund, AstraZeneca, Penske, Roche Diagnostics, Freddie Mac, Talisman Energy, Aon, and others.

Filed Under: News, Student portfolio Tagged With: grant, Munir Mandviwalla, SIM, social media

Professor Youngjin Yoo receives major grant to establish Urban Apps Studio

September 20, 2011

Youngjin YooCenter for Design + InnovationThe Center for Design + Innovation, led by Professor Youngjin Yoo, and the Institute for Innovation and Entrepreunership has received a $500,000 grant from the U.S. Economic Development Administration (EDA)  to establish the Urban Apps & Maps Studio. In collaboration with Temple University’s Computer & Information Sciences, Electrical Engineering, Geography and Urban Studies, and Tyler School of Arts, Urban Apps & Maps will become a platform for urban digital entrepreneurship.

Over the next five years, the Interdisciplinary team of faculty members of the Urban Apps & Maps will work with graduate student fellows, undergraduate student fellows and high school fellows to teach how to build apps to address urgent human needs in urban environments and launch new businesses based on those apps. Urban Apps & Maps studio will work closely with Code for America. The ultimate goal is establish a vibrant urban ecosystem for digital entrepreneurship in North Philadelphia.

Read the full story here.

Filed Under: News, Sidebar Feature News, Student portfolio Tagged With: CDI, faculty, grant, Research, youngjin yoo

Youngjin Yoo receives NSF grant to study virtual work in design projects

September 17, 2009

Yoo_small

Dr. Youngjin Yoo was recently awarded a National Science Foundation (NSF) grant to study how organizations working on design projects virtualize their work using a mix of virtual and physical elements. The $127,260 award is titled Collaborative Research:  Virtualization of work capabilities in project based organizations.

As part of the project, Professor Yoo will conduct longitudinal analysis of four organizations (Intel, Parker Hannifin, Mortenson Construction, and Ford) through interviews, surveys, and observations. Using the data, he will develop a new notation that captures how virtual and physical elements are intermixed in forming design practices in these organizations and further show how those these practices evolve over time.

Filed Under: Award-Ranking, News Tagged With: design, grant, NSF, Research, virtual work, youngjin yoo

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