Janet Zheng

First of all, through the five weeks’ study, my main achievement is to have a better understanding of the information system. As a non-business major, this course enables me to know what MIS is and the knowledge related to MIS. Although my major has nothing to do with business, I believe that as a student majoring in communication, broader…[Read more]

In my opinion, both SCM and CRM are essential for an enterprise and an organization. Whereas SCM focuses primarily on products, CRM focuses on customer relationships. A good relationship with customers can improve the reputation of an enterprise, so its products will get more attention. But if a company doesn’t have a product, you can’t talk about…[Read more]

In my opinion, the most important and exciting innovation in recent years should be the rapid development of e-commerce ( online shopping). The growth of e-commerce enables countless people to buy what they need without leaving their homes, saving their time from going from store to store to choose products. The development of e-commerce has not…[Read more]

I am majoring in communication and social influence and minoring digital marketing. Although I am not a business major, I think collecting useful data is still very important for my major. As communication & media-related major, it is essential to convey the correct and informed information to the public through media platforms. If only express…[Read more]

If the Facebook community become a country, it will be the third vast population country after China and India. Every second 60 tweets are posting out to the public. Today is a digital world that people cost so much time in social media to communicate with others. Other than face-to-face communication, sometimes people can accept information…[Read more]

I think a decision tree would be helpful for PR when judging the situation. For PR, people should understand the real condition of the issue, observe the event from all aspects, and then take action on the issue. For different perspective and views, the decision tree can help PR better analyze the problem and corresponding action.