Making An Effective Presentation

Making An Effective Presentation

In this Forbes article, author Bill Rosenthal explains the three main components to delivering a successful and effective presentation. He first highlights that the three most important parts to any presentation is: (1) making an emotional connection with the audience, (2) present with energy, and (3) spell out the payoff for the audience. Rosenthal states that conciously or not, an audience forms a bias for or against a presenter within seconds. The key to this step is ensuring that you come across as likale and trustworthy. He says that the key to being likable is simple: show you like the audience and they will reciprocate, and once that is acheived, the trust will come. The next step is to present with energy. Rosenthal states that the way to get the audience excited about your presentation is by showing them your own excitement. The last step is spelling out the payoff for the audience. Rosenthal states that you should never assume that the audience will understand the take away as quickly as you, the presenter, has. He says that you need to state your key facts and then reiterate them in different ways so that they can sink in. Seeing as how we are all going to be giving presentations on our projects, I felt that this article could be helpful. Can you think of any other techniques that you can use to incorporate Rosenthal’s three key components within your own presentations?