Making An Effective Presentation

Making An Effective Presentation

In this Forbes article, author Bill Rosenthal explains the three main components to delivering a successful and effective presentation. He first highlights that the three most important parts to any presentation is: (1) making an emotional connection with the audience, (2) present with energy, and (3) spell out the payoff for the audience. Rosenthal states that conciously or not, an audience forms a bias for or against a presenter within seconds. The key to this step is ensuring that you come across as likale and trustworthy. He says that the key to being likable is simple: show you like the audience and they will reciprocate, and once that is acheived, the trust will come. The next step is to present with energy. Rosenthal states that the way to get the audience excited about your presentation is by showing them your own excitement. The last step is spelling out the payoff for the audience. Rosenthal states that you should never assume that the audience will understand the take away as quickly as you, the presenter, has. He says that you need to state your key facts and then reiterate them in different ways so that they can sink in. Seeing as how we are all going to be giving presentations on our projects, I felt that this article could be helpful. Can you think of any other techniques that you can use to incorporate Rosenthal’s three key components within your own presentations?

3 Responses to Making An Effective Presentation

  • As a good amount of our class will be entering the working world very soon, there is a really good chance that at some point we will be making presentations to our colleagues. These tips are very useful in that sometimes I feel as if I have been to,d hundreds of different ways to present, and this really sums it up well for me. Another technique I have in mind would be in terms of the slide deck itself, and to keep it interesting and short.

  • One technique that I like is using some type of “grabber” in the beginning of the presentation to grab the audiences attention. Whether it be getting the audience involved or showing something shocking, this gets the audience engaged immediately, and can make the presentation more interesting. My favorite way to do this is to use impressive numbers that people are unaware of. For example, “The market for commerce is $X billion dollars.” This is particularly applicable in business presentations. I think this ties well with Rosenthal’s first point of making an emotional connection with the audience.

  • I feel that the three components discussed definitely go hand in hand with a successful presentation. We all have a very important presentation coming up soon. We should look at these 3 things in our groups, so that we can incorporate them into our overall presentations and it’s not just one person in the group doing this. That way it will give the presentation an overall benefit rather than having one person in the group present a fraction of what can be accomplished if the whole team emotionally connects with the audience, presents with energy, and demonstrates the payoff.

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