Posts Tagged ‘technology’
I definitely believe this is a new-market disruptive innovation. This idea may lower or even eliminate the age for having a driver’s license. Through the perfection of this innovation, anybody will be able to get into a car and program the destination and sit back and enjoy the ride. Imagine not having to worry about designated drivers, dropping anybody off, picking anybody up, or even getting up to run errands. I foresee the future of this innovation as an evolution in the transportation system as well as a huge change in retail industry. Imagine ordering food or products from a local company and all you have to do is program your car to go to the company and come back with the materials you ordered. Obviously, the industry would have to change to suit the new automated cars. Eventually stores would be required to create a drive-thru system which would allow the consumer to send over their car and get the correct supplies placed into the correct car and then sent back to the consumer. This all will come in time though, but the major change of this innovation would hit the non-consumer market.
Non-consumers who for some reason cannot drive a car will now be able to enjoy the pleasures of driving an automobile without having to actually drive. With this new technology, anybody will be able to get behind the wheel of a car and take to the road without having to worry about accidents, wasting gas, and traffic. If this idea ever takes off, I believe it will impact the way many people live, commute, and work.
This machine can hold 2 passengers and a pilot and maneuvers as if you were flying through the water. It is the first of its kind to hit the market earlier this year. So the obvious question would be- Is this the perfect example of innovation? With submarines, yachts, jet skis, and speed boats already in the market, how much of an impact would this new machine make?
To rent this beauty out it would take a nice little chunk of change out of your pocket (about $25,000/week to be exact). So would people even bother trying this new craft out? Or is this the beginning of a new wave of underwater exploration devices?
I personally believe that like most other luxury vehicles, this may become huge in the market and we will start to see low-end innovation versions of the product. Maybe a one-seater underwater plane that people could purchase at a lower price or maybe this can become an attraction at amusement parks or aquariums. Either way I say that this is definitely innovative and I believe that Richard Branson along with the engineering company (Hawkes Ocean Technologies) are introducing a new, modern, innovative way to get the “common” people involved in underwater exploration.
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