Growth from Disruptive Innovation
Disruptive Innovation An opportunity for growth
Khattab Al-Ali outlines what businesses should do in the face of disruptive innovation and how they can use them to grow. He recommends not trying to use an innovation that your business model cannot support as well as not following competitors into new business segments if they have expertise you don’t have. He says that listening to customers for what innovations to invest in is a good idea but not to give the customers everything they want on a whim, it does not always make good business sense. He also says when evaluating disruptive innovation you need to not only focus on the standard metrics. Some innovations have consequences that people would not originally think. Finally he says that when addressing the disruptive innovation you should separate it from your main business as to not add risk to your current business.
What do you think businesses should do when evaluating new innovations? How do you think the organization should structure these endeavors?
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