Target Case Competition
Target Case Competition
2nd Place
Spring 2018
In Spring 2018, I participated in Target Case competition, which is an annual business case competition hosted by Target & CSPD. My team comprised of two MIS students, one Actuarial Science student, and one Supply Chain Management student. We had to write an executive report outlining our recommendations and proposals. The top 5 finalists would advance to the final round, where each team would have to present their cases to judges from Target.
This year’s topic is on the role of gender toys in merchandising, specifically, how should Target leverage on digitally connected families while avoiding unintended gender bias. Our challenge is to research about the gender stereotypes associated with toys and provide ideas for how we would approach this challenge as a Senior Buyer on a category within Kids. The exciting part of this case is how we could leverage on Target’s digital platforms to improve the experience and in-store engagement of digitally connected families, while maintaining its competitiveness against online retailers like Amazon, so this is where the application of MIS comes in handy as we explored options such as VR/AR, integrating app with in-store experience, etc.
We advanced to the final round and our team placed second overall!
