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Interactive digital marketing spending in the U.S. is growing exponentially. Areas such as retail, financials, B2B, travel, high-tech, automotive, health, consumer goods, media and entertainment, and telecommunications are responding by creating new multidisciplinary occupations that did not exist before. Leading-edge employers demand that students understand the integration of marketing activities with digital technology and analytics.
The Digital Marketing minor is appropriate for all BBA students in the Fox School of Business and is particularly relevant for Marketing, Human Resource Management, Business Management, and MIS students.
The application of digital technologies is integrated into many existing courses throughout the curriculum. The minor provides a programmed opportunity to explore, in more detail, strategic, tactical, and information management considerations through a program of study that is designed to supplement and extend technology applications in existing courses. The Digital Marketing minor structure provides the breadth and depth of study necessary to compete for jobs that require a greater level of exposure to digital applications.
The minor consists of five courses and an optional supervised corporate internship experience. There are a total of three required courses in MIS and two required courses in Marketing. The required courses for the Digital Marketing minor are:
Required Courses for MIS Majors completing this minor
The role of an IT auditor is to assess, manage, and control the above risks. IT auditors are responsible for analyzing organizational risks, communicating these risks, and applying solutions that reduce organizational threats, promote transparency and comply with regulations. IT auditors typically work on many different kinds of projects and enjoy a reasonable work-life balance.
The Fox School’s new Master of Science (MS) in Information Technology Auditing and Cyber-Security (MS ITACS) program prepares students as entry-level IT auditors who have the skills and knowledge needed to pass the 