The April 2012 FOX Update features MIS rankings, research, advisory board, conferences, IT awards, and innovation. Read it now!
Student portfolio
Jessica Samph: Make ITM Work
Professor Sunil Wattal measures the business value of personalization
Professor Sunil Wattal measures the business value of personalization in a forthcoming article on firms’ use of different types of information for email advertising. When firms use product-based personalization, consumers respond positively. On the other hand, consumers respond negatively when firms are explicit in their use of personally identifiable information (e.g., a personalized greeting). The negative response to personalized greetings is more intense for consumers who are not familiar with the firm.
The study shows the the benefits of personalized e-mails and also highlights consumers’ concerns over the use of information in personalization. The research is based on a unique data set of over 10 million e-mail advertisements sent by a website to over 600,000 customers.
The article titled ‘What’s in a “Name”? Impact of Use of Customer Information in E-Mail Advertisements’ has been accepted for publication in Information Systems Research.
Nominate a Temple U. Fox IT Award Winner Today!
Is there an administrator, faculty member, or student who you feel made a significant contribution to the students and extended community of the MIS department during the calendar year 2011?Nominate them for a Fox IT award!
Administrative Leadership – This award is given annually to an administrator who has made a significant contribution to the students and extended community of the MIS department.
Eligibility: Full time administrators of the Fox School of Business and Management who have been employed at Temple for at least two semesters including the current term.Who can nominate: Any Temple affiliated person including students, faculty, and administration, as well as alumni.How to nominate: Submit a name and a short paragraph describing the rationale for nomination via email to steven@temple.edu.
Eligibility: Full and part-time faculty who have been employed at Temple for at least two semesters including the current term.Who can nominate: Any Temple affiliated person including students, faculty, and administration, as well as alumni.How to nominate: Submit a name and a short paragraph describing the rationale for nomination via email to steven@temple.edu.
Student Leadership – Awarded annually to a student who has made a significant contribution to the students and extended community of the MIS department.
Eligibility: All full time undergraduate MIS students, all full and part-time MIS graduate students.Who can nominate: Any Temple affiliated person including students, faculty, and administration, as well as alumni.How to nominate: Submit a name and a short paragraph describing the rationale for nomination via email to steven@temple.edu.
image credit: 2010 IT Awards by foxmis, on Flickr
Fox MIS Community Update 2011

The FOX MIS community grows stronger every day and now has 2562 unique blogs, 3808 registered students, faculty, staff, and alumni members and 947 active e-portfolios. Since January 2009, 9,936 posts, 25,815 comments, and more than 100 courses have been generated on the site. According to Google Analytics, since March 2011, more than a hundred thousand (105,131) unique visitors have viewed the site.
The community is based on the FOX MIS community platform, a set of software tools and templates based on WordPress and BuddyPress which enable social education – a concept that integrates learning, teaching, professional development, placement, administration, and socialization by applying social media and Web 2.0 concepts.
The FOX MIS community platform implements the social education concept by enabling connections, community building, and content management. Every member – student, faculty, and staff – is a socially connected content generator and manager. In social education, the FOX MIS community becomes an important part of the day-to-day life of the student and fits between their Facebook (friends and family) and their LinkedIn community (formal professional connections).
During the period, November 01, 2011 to December 01, 2011, the main site received 12,706 unique visitors with a total of 25,713 visits, and 81,115 page views. Each visitor spent an average of about 4 minutes on the site and 43% of the visitors were new for that month. 45% of the visitors found the site through a search engine while about 37% directly entered the URL. The most frequently used identifiable search term was “foxmis”. The most frequently visited page was the home page, followed by the login page, and then the grade book page.
The pattern is somewhat different from six months ago: During the period April 01, 2011 to May 01, 2011 the site received 8,902 unique visitors, with a total of 22,754 visits, and 66,420 page views. Each visitor spent an average of about 4 minutes on the site and about 33% of the visitors were new that month. 37% of the visitors found the site through a search engine with about 46% entering a direct URL. The most frequently used identifiable search term was also “foxmis”. The most frequently visited page was still the home page followed by the grade book page.
Note: The above statistics are only for the main blog, they do not include the 2000+ other blogs on the site.
Learn more about the FOX MIS Community project.
Steven Johnson to speak on Social Media at the Chamber of Commerce and SocialMediaPlus summit
Steven L. Johnson to speak on Strategizing Social Media at the Philadelphia Chamber of Commerce, November 9, 2011. He will also be speaking on Future Trends in Social Media at the SocialMediaPlus summit, November 16, 2011.
David Schuff and Steven Johnson to speak at WordCamp Philly 2011


Professor David Schuff will lead a panel titled Socializing Higher Education through Content Management Systems and Professor Steven Johnson will speak on Gamification for a Funtastic User Experience at WordCamp Philly 2011.
Anthony Bubel, FoxMIS alum is one of the organizers of the sold out conference that is being sponsored by the Fox School of Business, Department of Management Information Systems, Temple University.
Activate
Blogs
MIS faculty and students honored for research and teaching excellence!
MIS faculty and students were honored at the Thirteenth Annual Fox School of Business, Research Roundtable and Teaching Awards, October 28, 2011. Congratulations to all the recipients!
Dean’s Research Honor Roll for 2009-2010
Doctoral Research Competition
- Zhewei Zhang, 1st year research proposal (1st Runner-up)
- Gordon Burtch, 2nd year research paper (Winner)
Dean’s Outstanding Publication Award
Fox Crystal Apple Awards
- Mart Doyle (2011 CITL Innovative Use of Techn0logy)
- David Schuff (2011 MIS Faculty Teaching Award)

