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Research

Professor Pavlou explains how swift guanxi can facilitate online transactions

Paul PavlouProfessor Paul Pavlou explains that “guanxi” is “a close and pervasive interpersonal relationship” which has received little attention in e-commerce theory and practice, perhaps due to impersonal nature of online markets that assume that no interpersonal relationships exist or are necessary for online transactions to take place. He proposes that computer-mediated-communication (CMC) technologies can mimic traditional interactive face-to-face communications and enable a form of guanxi in online contexts, what he and his colleagues call in this research swift guanxi – consumer’s perception of a swiftly-formed interpersonal relationship with a seller that consists of mutual understanding, reciprocal favors, and relationship harmony.

In the research, they develop a model that explains how a set of CMC technologies (instant messaging, message box, feedback system) facilitate repeat transactions with sellers by building swift guanxi by mimicking interactivity and presence with sellers. Longitudinal data from 338 buyers in TaoBao (www.taobao.com), China’s leading online marketplace show that the effective use of CMC tools helps build swift guanxi by enhancing the consumer’s perceptions of interactivity and presence with sellers. In turn, swift guanxi predicts consumers’ actual repurchases from sellers on Taobao in the future, supporting the ability of IT-enabled CMC technologies to build guanxi and facilitate online transactions.

The research is forthcoming in Ou, Carol, Paul A. Pavlou, and Robert Davison (2013), “Swift Guanxi in Online Marketplaces: The Role of Computer-Mediated-Communication Technologies,” MIS Quarterly, (forthcoming).

Professor Pavlou was recently ranked number 1 in the world for research productivity, learn more…

Professor Pavlou proposes new directions for research on information privacy

Paul PavlouProfessor Paul Pavlou assesses the state of research on information privacy and applies an integrative perspective to propose new research directions in a forthcoming article. The new directions include improving the tools to implement privacy, creating measures of privacy that incorporate multiple levels of thinking and analysis, and identifying strategies and concepts that influence willingness to share information.

The article proposes a multi-disciplinary approach to future research that goes beyond definitions and individual beliefs and addresses important outcomes such as business value, information assurance and risk, standards, and how privacy influences and changes marketing and transactional relationships between firms and customers.

The article titled “State of the Information Systems Literature on Information Privacy: Where Are We Now and Where Should We Go” has been accepted for publication in Management Information Systems Quarterly (MISQ).

Professor Pavlou questions the role of trust and risk in online marketplaces

Paul PavlouProfessor Paul Pavlou in a forthcoming study challenges the prevalent assumption that trust and risk are always influential on transaction decisions, and that there is always a need to build trust and reduce risk irrespective of context. The study specifies the boundaries of trust and risk on transaction activity in the context of the two largest online marketplaces, Amazon and eBay.

The study shows that the effects of trust and risk are actually only important in a rather narrow window where the institutional structures are moderately effective, while the effects of trust and risk are insignificant for both very effective or very ineffective institutional structures. This quadratic (“Inverted-U”) pattern suggests that the literature may have over-emphasized the role of trust and risk and ignored the role of the marketplace’s institutional context.

From a practical sense, by ignoring the trade-off in the design of institutional structures to optimize the effects of trust and risk, the results suggest that online marketplaces may have over-invested in institutional structures to build trust and reduce risk.

By specifying the boundaries of trust and risk, this study aims at sensitizing managers about the trade-offs in the design of institutional structures in online marketplaces.

The article (co-authored with David Gefen) titled “The Boundaries of Trust and Risk: The Quadratic Moderating Role of Institutional Structures” has been accepted for publication in Information Systems Research (ISR).

Professor Youngjin Yoo receives major grant to establish Urban Apps Studio

Youngjin YooCenter for Design + InnovationThe Center for Design + Innovation, led by Professor Youngjin Yoo, and the Institute for Innovation and Entrepreunership has received a $500,000 grant from the U.S. Economic Development Administration (EDA)  to establish the Urban Apps & Maps Studio. In collaboration with Temple University’s Computer & Information Sciences, Electrical Engineering, Geography and Urban Studies, and Tyler School of Arts, Urban Apps & Maps will become a platform for urban digital entrepreneurship.

Over the next five years, the Interdisciplinary team of faculty members of the Urban Apps & Maps will work with graduate student fellows, undergraduate student fellows and high school fellows to teach how to build apps to address urgent human needs in urban environments and launch new businesses based on those apps. Urban Apps & Maps studio will work closely with Code for America. The ultimate goal is establish a vibrant urban ecosystem for digital entrepreneurship in North Philadelphia.

Read the full story here.

Interdisciplinary Symposium on Decision Neuroscience

The Fox School of Business at Temple University is pleased to announce the Interdisciplinary Symposium on Decision Neuroscience, September 24-26, 2010.  The symposium brings together researchers from multiple disciplines including neuroscience, marketing, information systems, psychology, consumer behavior, and economics, to share research findings and to discuss how neuroscience can inform decision making.

The symposium is hosted by the new Center for Neural Decision Making which examines the neurobiological bases of human behavior, preference formation and decision making. Led by Dr. Angelika Dimoka, the center employs functional magnetic resonance imaging (fMRI) in combination with traditional behavioral measures to develop models for human decision-making such as online consumer behavior and system use. For more information, please visit the symposium site at: http://www.fox.temple.edu/conferences/decisionneuroscience/index.html

Detmar W. Straub appointed Lenfest Distinguished Visiting Professor and IBIT Senior Research Fellow

Detmar W. Straub, Ph.D. has been appointed as the “Lenfest Distinguished Visiting Professor and Institute for Business and Information (IBIT) Senior Research Fellow” at the Fox School of Business at Temple University. Professor Straub is the first appointee in the prestigious ‘Distinguished Visiting Professor’ series, which recognizes internationally renowned scholars and engages them with the Fox School. As part of his appointment, Professor Straub will be spending several days every year interacting and working on research projects with Fox faculty and PhD students, offering PhD seminars on research methods, and presenting research projects in the School’s colloquium series. He will also consult the school on various administrative and research issues based on his capacity as the Director of Research and Doctoral Programs at Georgia State University and the Editor-in-Chief of the prestigious journal MIS Quarterly. Professor Straub will be visiting Fox on September 24, 2010 for a colloquium presentation at the Management Information Systems (MIS) department, followed by an induction ceremony.

Straub said: “I am honored to be appointed the Lenfess Distinguished Visiting Professor and IBIT Senior Research Fellow at the Fox School at Temple University.  This is an exciting opportunity for me to work with Fox faculty and doctoral students on an intensive and ongoing basis.  I very much anticipate that in this collaboration, we will make ground-breaking discoveries in information systems and their impacts on businesses.”  “We are fortunate to have Professor Detmar Straub, one of the most widely-recognized MIS researcher as our Distinguished Visiting Professor” said M. Moshe Porat, Dean of the Fox School.

Biography

A Regent’s Professor of the University System of Georgia and the J. Mack Robinson Distinguished Professor of Information Systems at Georgia State University, Detmar has conducted research in the areas of Net-enhanced organizations (e-Commerce), information security, technological innovation, IS methodological issues, and international IT studies. He holds a DBA (Doctor of Business Administration) in MIS from Indiana and a PhD in English from Penn State. He has published 165 plus papers in journals such as MIS Quarterly, Management Science, Information Systems Research, Organization Science, Journal of MIS, Journal of AIS, Information & Management, Communications of the AIS, IEEE [PAP] Transactions on Engineering Management, Communications of the ACM, OMEGA, Academy of Management Executive, and Sloan Management Review.  Detmar is the Editor-in-Chief of MIS  Quarterly, with a term ending in January of 2012. Previously he has served as Senior Editor for MIS Quarterly, Information Systems Research, Journal of the AIS (JAIS) and DATA BASE. He was also Co-Editor of DATA BASE for Advances in Information Systems. Previously, he was Associate Editor for Management Science as well on the editorial board member for a host of other journals. His consultancies with industry have been in the areas of information security, e-Commerce, and technological innovation.

Detmar serves as Director of Research and Doctoral Programs in the Robinson College of Business. He is former VP of Publications for the Association for Information Systems. He was appointed an AIS Fellow in 2005. He is the 2008 winner of the Alumni Distinguished Professor Award at Georgia State  University, given annually for high achievement in research, teaching and service in a faculty of 1,050 persons.

Angelika Dimoka organizes workshop on neuroscience and information systems

neuroisworkshopAngelika Dimoka, Assistant Professor of Marketing and Management Information Systems organized a retreat on NeuroIS – the use of neuroimaging tools and theories to better understand the development and use of information and communication technologies in organizations and society. Recently, there has been an explosion in the use of brain imaging tools to study social sciences. Scientists in economics, psychology, and marketing, have teamed up with neuroscientists to examine a variety of phenomena and have made notable advances in understanding decision making and human behavior.

[Read more…] about Angelika Dimoka organizes workshop on neuroscience and information systems

Youngjin Yoo receives NSF grant to study virtual work in design projects

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Dr. Youngjin Yoo was recently awarded a National Science Foundation (NSF) grant to study how organizations working on design projects virtualize their work using a mix of virtual and physical elements. The $127,260 award is titled Collaborative Research:  Virtualization of work capabilities in project based organizations.

As part of the project, Professor Yoo will conduct longitudinal analysis of four organizations (Intel, Parker Hannifin, Mortenson Construction, and Ford) through interviews, surveys, and observations. Using the data, he will develop a new notation that captures how virtual and physical elements are intermixed in forming design practices in these organizations and further show how those these practices evolve over time.

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